10 Little-Known Facts The Love Jones Cast Revealed About The Film For Its 20th Anniversary
Larenz Tate Felt the Film Wasn’t Marketed Well
At the time, it was considered a “flop,” but most of the people involved with the movie managed to look at the bright side when it came to the financial ups and downs of the film. However, Tate said that he felt that if the studio had marketed it better, Love Jones would have definitely brought in more money.
“We were at a time with movies like ‘Boyz N the Hood,’ ‘Menace II Society,’ ‘Set It Off,’ right? They know how to market those movies,” he said. “What about a movie in which no one gets hurt? The only thing that gets hurt is someone’s heart. I’m going to keep it real — I felt like the studio did not know how to market the movie.”