Tanning, whether using a spray, laying out in the sun solely to get darker, or sitting under a UV bed, has always been controversial. This is not only because it’s dangerous, but to some, it’s just plain absurd the lengths people would go to have a darker complexion. Especially when the end result is often the somewhat orange shade the Jersey Shore cast took on back in the day due to their daily GTL routine (gym, tan, laundry).
But things are getting really weird now that there’s a company in Sweden selling spray tan that can take you way past orange, and basically make you look Black. And Swedish women are buying all the bottles they can get their hands on.
As Leila of BlackGirlLongHair shared:
The Stockholm-based Emmaatan salon, run by Emma Patissier Alm, specializes in spray tanning. But while tanning salons are often associated with being ‘bronzed’ (or, in a worst case scenario, ‘orange’), Emmaatan delves into deep brown colors with spray tan solutions like “Violet Onyx“, “Dark Ash Onyx“, “Caramel” and “Dark Chocolate.”
And the results are very startling. Lily-White women are out here with the skin color of “me and you, yo mama and your cousin too.” Shades which have been formulated and put into a bottle to be sold. The Tumblr pages Freelance-Honey-Badger and RudeGyalChina shared images from Emma Patissier Alm’s Instagram page, which is now private, that show off the effects of using Emmaatan products. We also found a few more while doing some digging:
As I like to say, very interesting.
And what’s even more interesting is that the five darkest shades Emmaatan sells of Coconut, Dark Ash Onyx, Dark Ash Black, Caramel, and Chocolate, are all sold out.
This could be comical–if it weren’t so ridiculous at the same time.
As f–king.feminism fittingly put it, “i don’t know about you guys but i feel like this is basically full blackface. i mean seriously, white people are not this dark FOR A REASON. this is not a normal “tan”. you would NOT get this dark naturally. stop.”