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When Oscar-winning actress Lupita Nyong’o told the world about how she’d prayed for lighter skin when she was a child, many of her African-American fans could relate. But we weren’t the only ones who could. Colorism has been a serious problem within and outside the Black community for quite some time. Sadly, it’s a struggle many women and men deal with all over.

Recently, South Asian women from all corners of the world have been sharing their struggles with colorism by spreading the hashtag #UnfairandLovely. Why’s the hashtag so fitting? Fair and Lovely is a bleaching cream used by women all over the world who have felt the pressure to have lighter skin in order to be beautiful or even accepted in certain circles. So, they took to social media to take a stand.

Whether they’re making a statement, or just sharing their beautiful #UnfairandLovely faces, we stand by the women of this Instagram campaign!

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