Hip hop and fashion meshed because, at the end of the day, rappers had to look good, but back in the 1980’s there were no fashion sponsors. Even though rappers supported a brand, it didn’t necessarily mean that the brand would support the rapper. There was a disconnect and for some reason brands did not believe that a rapper can bring in the money.
Run DMC was the group to change that dynamic. They loved Adidas, and Adidas the first major brand to take notice of that. When the rap group wore their Adidas kicks without laces, a trend began and the sneaker company doubled in popularity and sales. In 1986 they released their hit “My Adidas” and with the success of that record it was clear that collaborating with the trio was genius a genius move.
Since then, brands that collaborate with hip hop artists do well in the lifestyle category, which means popularity, and of course, big bucks. Not only do fashion brands want to work with hip hop artists, but beverage, food and technology companies, too. Think about it: nobody wears construction Timberland’s because their job is in construction, at least not anymore.
Hip Hop And Fashion: 10 Best Collaborations
S.CARTER x REEBOK
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When Jay-Z agreed to do this collaboration in 2003 thanks to Marketing guru Steve Stoute, it put Reebok back on the map.
RUN DMC x ADIDAS
Run DMC’s hit single “My Adidas” lead to the group signing a first ever endorsement deal between a musical act and athletic company which later lead to the Run DMC collection by Adidas, which opened the door for other rappers.
WU-TANG x NEW BALANCE
New Balance kept it true with Wu Tang Clan collaboration done in the traditional black and yellow killer bee color wave.
JAY-Z x BARNEY’S NY
As you know, Jay was on top of his game with his Barney’s collection–even though the very expensive 2013 collection caused a lot of controversy–especially with this Balenciaga leather knap sack. Just this bag alone gives you an idea of what the collection is about, money.
KANYE WEST x A.P.C
They gave Kanye full control on this collection which looks like him all the way.
NAS x GRUNGY GENTLEMEN HSTRY
Nas is a great dresser, it is about time he got into the fashion game and his HSTRY collection looks really good.
DRAKE x JORDAN
This four pair collection has not been released to the public yet but the fans are waiting since the collection is styled after the Jordan 10’s and 12’s.
PHARRELL x MONCLER
It’s Pharrell and Moncler…are you kidding me!?!?!?
WIZ KHALIFA x FLAT FIFTY
Wiz is a genius as far as handling his business is concerned, this successful collaboration was a no brainer that worked in both parties involved favor.
LIL WAYNE x SUPRA
This team up is definitely keeping the lights on at the Supra offices.
