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Photo by Matthew Powell

Name: Nichelle Stephens

Hometown: Birmingham Alabama, currently in NYC

Favorite website:

Favorite read: The Living Is Easy by Dorothy West

Recent read: My Life in Three Acts by Pam Grier

Most inspired by: Mom

Favorite cupcake flavor: hazelnut or Nutella cupcakes and caramel sea-salt

Quote governing your mission: “My color is my joy and not my burden…” –Bebe Moore Campbell

Twitter handle: @niche

When it comes to making it in media these days, you have to be a Jack (or Jackie) of all trades. After her start as an accountant, Nichelle Stephens followed her passions to not only establish herself as a financial blogger, but as an editor, small business consultant, social media strategist and, of all things, a cupcake enthusiast. Her transition from money to cake was not always easy, but through her talents as a writer–Nichelle currently has four blogs–she has crafted a multi-layered career that allows her the freedom to create and inspire others.

“In the beginning, the blogging was an outlet,” says Stephens. “It wasn’t until three years ago that I really started making some money. Now [my blogging is] a profit-making entity.” Here, the blogger, editor and social media strategist, talks to us about juggling jobs and tasting cupcakes.

Have you always wanted a career in media?

I can’t say that I focused on media, but I love to write. In high school, I wrote poetry and always loved being creative.

So accounting was your job and blogging…?

I started blogging about six years ago with Keeping Nickels. It was an outlet from doing accounting bookkeeping, where I could write financial tips for start-ups and businesses, write small business information, give advice about personal finance. I have a degree in accounting and worked at a management consultant firm, so I had the experience. I also have my personal blog– Nichelle Stephens–which is my fun side. I have another blog about women and money,  I Can Bring Home The Bacon.

You’re also a founding co-editor at Cupcakes Take the Cake, the most popular cupcake blog. Tell us how that came about.

Back in 2004, my friend Rachel [Kramer Bussel] and I would buy cupcakes and take them to events–birthday parties, press events, book parties–anywhere we knew a crowd who be, and it seemed like cupcakes were everywhere, so we decided to start this blog. It’s not about recipes and baking, but the wonderful varieties out there and how popular cupcakes are not only in the United States, but around the world. We have a list of cupcake shops from Sao Paulo. Brazil to Singapore. We even host cupcake business classes teaching bakers how to promote themselves.

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