Digital Sorority Fosters Community For Women Bloggers Of Color
Blogging has become serious business. With over 200 million blogs in the blogosphere vying for a reader’s attention, it can be challenging starting out and growing your blog’s brand in an often saturated digital ecosystem.
With traditional media often misrepresenting Black and Latina women, digital platforms have emerged to counter that, as well as showcase our varying talents and interests. Most importantly, it’s created a community, rather a sisterhood, within the digital space.
For three well-known bloggers Christen Rochon of Divas And Dorks; Kéla Walker of Kéla’s Kloset; and Ty Alexander of Gorgeous In Grey, the blogging world not only birthed viable business ventures, but a true friendship. Rochon and Alexander met in 2009 covering New York Fashion Week and remained in contact, later meeting Walker and creating their blogger crew. Having built robust brands for their respective sites and a community of followers to match, Rochon, Walker and Alexander saw a need to create a community of influencers and bloggers that they could match with brands and consumers to create engaging content. After seeing that the demand was there, they launched Digital Sorority in August 2014.
“With Digital Sorority, what makes us really unique is that we each have individual niche audiences that we cater to,” says Rochon. “While Ty may bring something to the table that I don’t have, and Kéla might bring something to the table that Ty doesn’t have, our audiences collectively get to benefit from not only the opportunities for campaigns or new information, but content as well.”
The trio is not alone in this. Their network is comprised of over 250 influencers, which is a mix of bloggers, writers and brand baronesses, and that number continues to grow.
Collectively, Rochon, Walker and Alexander have amassed a social media following of over 50,000 followers—and that’s not accounting for readership. Individually, their respective sites have garnered recognition from the likes of Black Enterprise, Ebony, Essence, HelloBeautiful, InStyle, RedBook, The Root, Time Out New York and Verizon, among many others. Digital Sorority, itself, has worked with Beautiful Textures, DooBop, Maybelline New York and Rosa Regale, to name a few brands.
If you’re wondering what are the blogging trio’s tips for success, they’ve shared what’s worked for them throughout their journey.
“Find your crew,” says Alexander. “A lot of times in blogging it’s just you. It’s just you in front of the computer, it’s just you writing, it’s just you doing whatever. It really helped me in my blogging career…it’s really important to have that group of bloggers who are behind you, who are rooting for you, who are saying, ‘Good job!’ Who give you tips [and] that’s essentially what Christen and Kéla represent for me.”
“Find something that you’re passionate about and find a void you can fill,” advises Rochon. “The moment you can find that void that you can fill and find that passion, the audience will come. And once the audience comes, you’ll have opportunities knocking at your door.”
Last, but certainly not least, Walker drives home the power of consistency. “A lot of folks want to be bloggers and they’re not consistent with their work,” says the Emmy-nominated TV host and style expert. “I tell people all the time, ‘It’s fun if you want to do it, but you have to be diligent and consistent about it.’”
As a whole and individually, the Digital Sorority founders have a lot in store. They recently announced they’d be covering the 21st annual Essence Music Festival. You can follow their daily musings while on the ground via #DSEssenceFest, as well as on the Digital Sorority Twitter, Facebook and Instagram accounts.