Celebrity Kickstarter Campaigns — Who Failed And Who Succeeded?

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“Veronica Mars”

When “Veronica Mars” was cancelled in 2007, fans everywhere were in an uproar. A groundswell began to rise and people clamored for the female private eye to be brought to the big screen. In early 2013, show creator Rob Thomas and star Kristen Bell kicked off a Kickstarter campaign to fund a film. The goal was $2 million and incentives were offered to those that donated at least ten dollars. The goal was met within ten hours and more than $5 million was raised in the campaign. However “Veronica Mars” tanked at the box office and grossed less than $4 million worldwide.

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