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Creamy crack hasn’t lost all of it’s popularity to natural hair. Several celebs has openly endorsed relaxers with big contracts and ad campaigns. If they’re not pushing a relaxer then it’s another hair product, like shampoo or conditioner. Click through this list of celebrities who hair care products of all types.


Letoya Luckett

In 2010, Letoya Luckett became a spokesmodel for Luster Pink’s Smooth Touch relaxer. Her face graced the cover of the limited edition relaxer kit “for silky smooth hair.”

Meagan Good

In 2012, Meagan Good became the new face of Smooth Touch Relaxer by Luster Pink. The autographed kit featured her lovely face and autograph.


Eva Mendes

Eva Mendes has been a Pantene spokesmodel since 2011 for several of their hair products, particularly their shampoos and conditioners.

Sanaa Lathan

Sanaa Lathan is the newest face of Pantene Pro-V’s Nature Fusion collection. We have to say her full thick hair is perfect for the product.



Beyoncé became the face of L’oreal’s Feria hair color in 2011. Since then, she has continued to be a spokesmodel for the leading hair care brand and their cosmetics.


Bria Murphy

Brittany Murphy is the face of Dark and Lovely’s hair relaxer and other products. As the Global Brand Ambassador for the leading beauty brand for women of color she has traveled all over promoting the brand.

Cassie, Solange and Selita Ebanks

Cassie, Solange and Selita Ebanks all became the face of the Monoi Repairing Collection by Carol’s Daughter. The gorgeous trio promoted the repairing products for all hair types but not long after Solange backed out of the natural hair movement.


In 2011 Fantasia became the face of  Luster’s Pink Stylin Shaper, rocking her signature short straight cut.

Jennifer Lopez

L’oreal called on Jennifer Lopez for their EverSleek collection. The sulfate-free collection is reparative and humidity defying.

Katie Holmes

Alterna Haircare tapped Katie Holmes for their Caviar CC Cream Leave-in Hair Perfector.

Kelly Rowland

In 2009, Kelly Rowland was the face of Dark and Lovely by Soft Sheen-Carson. Her beautiful face graced many promotional ads for the popular beauty brand.

Jada Pinkett

Jada Pinkett became a spokesmodel for various hair products in the Carol’s Daughter line. She even has a namesake set by the brand that include Lisa’s hair elixir and hair balm.

Keyshia Cole

Keyshia Cole’s face graced the Luster’s Pink Brand Smooth Touch relaxer kit in 2009. The limited edition relaxer featured an olive oil conditioner and Keyshia’s autograph.

Nicole Scherzinger

Nicole Scherzinger is the new face of Herbal Essences’ Hello Hydration Shampoo and Conditioner. The set is made with coconut oil and has a orchid scented.

Michelle Williams

Michelle Williams showed support for SoftSheen-Carson’s Roots of Nature product line in 2010 as a featured guest for the brand’s “Picture of Strength” event to support children of Harlem, New York.

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