Be prepared to face the media (that includes social media)
A big part of Olivia’s job is about optics; how things look in the media. If you’re in position where you have to speak directly to themedia, make sure you’re clear about what you want to say and how you want to say it.
That also goes for social media. More and more people are representing their companies and themselves on Twitter, Facebook, and other social networks. Be thoughtful about what you’re putting out into the world and who can see it. A bad photo can end up in front of your actual or prospective boss and have serious repercussions.