Ayo Ogun-McCants, Founder of Soultanicals, Creates Products for the Body & Soul

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MN: What is your most popular product?

AOM: Our most popular product today is our Knot Sauce, a serious coil detangler that eliminates the can knots, will knots, and the absolutely knots of difficult to manage hair.

MN: What was the inspiration behind the name Soultanicals?

AOM: Like our ancestors, I believe that we can achieve holistic well-being if we speak to our soul, so I was inspired to create a brand that nourished the body with botanical ingredients, while making room for the soul to take care of itself! Ultimately, my mission is to use our products to enrich lives while also promoting holistic well-being!

MN: Did you have past experience in the beauty industry before launching Soultanicals?

AOM: Yes. I was a former consultant with Warm Spirit, a self-care and wellness company. Working with Warm Spirit gave me the experience to represent a brand that empowered the very essence of myself through a nurturing spirit, love, and wellness.

MN: What was the biggest obstacle you faced while launching your company?

AOM: Coming up with a logo that would reflect my love for different cultures, traditions and the natural richness of mother earth. I decided to stop racking my brain and call on the very talented & creatively brilliant, Andrea Pippins of the Fly Blog.

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