Big Brand Theory: The Expanding Universe Of Online Branding
(Media Post) — Can you imagine witnessing the evolution of the universe from its earliest beginning? Imagine small, unrelated bits resolving slowly to form recognizable patterns. Like the hot, dense state that characterized the Big Bang, the evolution of online branding has been fueled by its own explosion of transformational technology (and yes, “black hole” is a fitting term for the recession). This is both a scary and exciting time for our industry, and I believe that leading brands — big brands, to be specific — are showing us the way forward.