Trump Attacks DEI — 10 Companies Now Scaling Back Their Diversity Programs - Page 3

3. Target

Source: Mario Tama / Getty

Retail giant Target has long positioned itself as a leader in DEI, promoting inclusivity both within the company and in its marketing. However, that changed on Jan. 24., when the company announced it was scaling back its DEI initiatives, including efforts to better align its workforce and product offerings with its customer base, according to NBC News.

In a memo to employees, the popular retailer shared that it will discontinue its three-year DEI goals, halt reporting to external organizations like the Human Rights Campaign’s Corporate Equality Index, and end a program designed to increase the number of products sourced from Black- or minority-owned businesses.

“Many years of data, insights, listening, and learning have been shaping this next chapter in our strategy,”  Kiera Fernandez, chief community impact and equity officer at Target, penned in the memo. “And as a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape, now and in the future — all in service of driving Target’s growth and winning together.”