Black Girl Ventures Founder Shelly Bell Explains How Small Businesses Can Qualify For Venture Capital

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African-American owner of a grocery store running the business after reopening

Source: RgStudio / Getty

You may have to invest your own money at first

“One of the challenges for Black and brown founders is that you may not have a rich uncle who is willing to give you $20,000 just to experiment,” said Bell. “You have to bootstrap and put your own money in, unfortunately. The lack of generational wealth due to being historically, legally disadvantage in this country has not allowed Black people to amass the level of wealth that would allow us to be able to support our own businesses off of our own dime.”

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