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Miko Branch

Source: Miko Branch / Miss Jessie’s, LLC

Did you know Miko Branch, CEO and co-founder of Miss Jessie’s, was a hair stylist before launching the award-winning, national haircare brand? I say that to say before quarantine boredom has you ready to get risky with your hair, listen to the hair boss herself on what to do and more importantly, NOT do, to your coils during this time.

If you feel fussing over your hair right now is vain, Miko sees things a bit different. Since the suicide of her sister and Miss Jessie’s co-founder, Titi Branch, she’s become very vocal about mental health and makes a thoughtful correlation between hair and her advocacy.

“Believe it or not, our hair in many cases can become part of who we ‘think’ we are. This stay-at-home time can be a wonderful opportunity to get to know oneself better. Some of us may need to remove the layers that we have created, in order to get closer to the real you –and doing a big chop can be just the thing to get things rolling. Some may like what we see without the layers and accessories, and some may not. All and all, I think the process can be very cleansing, and it will give us a chance to hit the reset button where necessary,” said Miko.

Remember, quarantine will end eventually. And when it does, you’ll emerge with your best curls forward, if you follow this advice.

DON’T Cut Your Hair. DO Watch Tutorials to Learn How to Braid Your Hair.

Miko may be a fan of giving yourself a big chop but urges folks to put the sewing scissors down. Just don’t DIY a cut. “We’re talking bangs, bobs, layers, etc.  If you’re not an expert, you’ll need to live with your new hairstyle until salons open up again. It’s just not worth the risk.”

Instead…

“Watch tutorials to learn how to braid your hair. Try a middle hair part or switch your hair part from one side to another. Experiment with a stunning high ponytail. Have fun with wigs. Tuck hair under the nape of your neck with bobby pins for a quick short-do. Accessorize your mane with a silk scarf, vintage clips, sparkly barrettes, colorful headbands, flowery hair vines, or bohemian turban. Gorgeous!”

Young woman with red hair and smartphone.

Source: Fran Polito / Getty

DON’T Bleach Your Hair. DO Consider a Temporary Splash of Fun Color.

If you’re thinking of going platinum during this time, Miko said think again! “[Bleach is a] big no-no, unless you’re a certified hair colorist! This process can cause serious damage to your scalp and hair. Think weak, thinning, tangling, breaking, dry, brittle, dullness, and lifeless. No, thank you.”

Miko does believe in livening up your locks and luckily, there’s tons of temporary color options to do this at home without bleaching.

“A strategically placed streak of bright silver, playful raspberry, or bold magenta will have everyone green with envy during your next virtual happy hour! Just prime your tresses with hairspray first, then paint your colorful masterpiece. Viola!”

DON’T Chemically Straighten Your Hair. DO Embrace Your Beautifully Textured Hair.

“Relaxers release your hair’s natural curl pattern, and this permanent and damaging treatment (not to mention the use of lye) is simply not worth the repercussions: burning, scabbing, breakage, smell of rotten eggs, etc.”

Sheesh! Ok, so what’s the alternative?

Miko said, “Study your curl type, moisturize your scalp, and research different hairstyles. Invest in nourishing products exclusively made for textured hair, and deep conditioning is key. Say it with us – natural hair is naturally beautiful!”

Just follow Zendaya’s lead in the video above.

Miss Jessie's Hold Me Down

Source: Miss Jessie’s / Miss Jessie’s, LLC

DON’T Forget to Nourish Your Hair and Slay Those Edges. DO Try These Products.

Speaking of investing in the right products, Miss Jessie’s has you covered with the ones you need to carry you through quarantine. Miko suggests this power to duo: Miss Jessie’s Baby Buttercreme and Miss Jessie’s Hold Me Down.

Start by using Miss Jessie’s Baby Buttercreme to hydrate and style. “This rich, decadent creme doubles as a natural hair styling creme and a major moisturizer. It is perfect for knotty, dried out tangled kinks and curls. And, kids love it too! Banishing dry hair, it adds a plump sheen to lifeless curls, is a daily maintenance hydration crème, and softens like no other.”

Finish with Miss Jessie’s Hold Me Down for a polished feel for those in-the-house selfies. “Perfect for snatching it all together—edges and ponytails—this extra strength, flake free edge control with all day staying power has been formulated to tame unruly edges, flyaways, and baby hair. Enriched with coconut oil and argan oil, it also adds shine and moisture without any greasy residue.”

https://twitter.com/ronkerajii/status/1245085810791075840?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fwww.buzzfeednews.com%2Farticle%2Flaurenstrapagiel%2Fblack-women-are-getting-super-glam-in-this-challenge-and

DON’T Be Shy About Your Quarantine Hair. DO Flex on Social Media with A #DontRushChallenge

Now that you’ve learned all your tips and tricks to stunning quarantine hair, you shouldn’t wait [insert unknown numbers of days here] to show it off. There’s a TikTok challenge for everything these days, but the #DontRushChallenge has taken over social media giving women a reason to done up.

“The Don’t Rush Challenge is very important as it keeps self-esteem and morale up during these trying and uncertain times,” Miko explained.

“Humans are meant to socialize with one another, so I imagine many of us are not feeling our best in isolation. Some of us are simply experiencing cabin fever. You’d be surprised how important it is to look good, which in many cases will inspire us to feel good. Many of us are having fun as best we can and playing dress up can be a great distraction as well as a great posting option on social media.”