Tracee Ellis Ross Says With The Right Hair Products, Any Woman Can Get “Juicy And Joyful” Curls

September 10, 2019  |  

Launch Of Tracee Ellis Ross's Pattern Beauty

Source: Morgan Lieberman / Getty

While promoting her new natural hair care line, Pattern, with the site Coveteur, Tracee Ellis Ross spoke about the moment she felt inspired to create the products. It was a trip to the beauty supply store, about 20 years ago, where she was confronted with the reality that there are many women out there who seek to have curls like hers but for obvious reasons, aren’t successful. Tracee believed then, and believes now, that anyone can have “juicy and joyful” curls — if they have access to products that will make it happen.

“It was a lightbulb moment that kept going off, and during Girlfriends, somebody saying to me—because I’d gotten my hair to that place where it was so healthy, and my curls were poppin’ and juicy,” she said. “I remember going to a beauty supply shop on Wilshire to buy my products, and the guy came out from the salon in the back, and he was like, ‘You have no idea how many women come in here with pictures of you torn out of magazines saying they want their hair like you, and I tell them, ‘I can sew it in, girl.’ And I was like, ‘What do you mean? They don’t have to sew it in, they just need the right products.’ And he was like, ‘Well, they don’t exist, so if you ever make a line of products, you’ll be a millionaire.'”

And it seems like she will definitely be successful in her attempt at entering the beauty realm. Pattern was released on September 9 and already, some of the coveted products are sold out, including the leave-in conditioner and bundle packages.

But for the Blackish star, it’s less about making bank and more about getting people the products they need to finally be able to allow their hair to flourish in the way they desire.

“Your hair is an extension of you,” she said. “And like you, it can defy gravity. It is way more than any circumstance or limitation, and if you honor it, meet it where it is, nourish it, and spend time getting to know and understand it, the world is your oyster.”

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