By Christina Burton
In a mostly white-owned world, black people should be able to closely relate to the few businesses that stand out as black-owned and operated. In fact, most of these companies should be pillars of the black community—they should be hiring blacks to work, putting money into black causes and helping to elect black leaders. With the race’s increased spending power at $913 billion, black money should have the potential to support some underdog black and non-black organizations that make an effort to support black power and lifestyle.
This is all happening, but not nearly enough. According to Margarita Anderson, founder and chief executive officer of the Empowerment Experiment, there are still “national, but relatively unsung, black companies [that black people] should be supporting.” Anderson and her husband, John, started the Empowerment Experiment to promote self-help economics within the black neighborhoods.
COMPANIES TO SUPPORT:
Rolling Out Magazine
Rolling Out is America’s largest black newspaper with over a million copies in circulation, especially in metro locations such as Atlanta, Los Angeles, Chicago, Baltimore. It’s “the free weekly you find in the barber shop, church, the bus stop,” explained Anderson.
The newspaper explores all subject matters and provides a fresh and thoughtful look into black entertainers, black leaders and black trends. A free publication published by Munson Steed, Rolling Out often steers clear of gossip while nailing every chance to lay black news, views and headlines out for the community to read.
