9 Companies and Brands Blacks Should Support and Boycott

McDonald’s

Yes, you can criticize and avoid the thousands of luminous yellow M’s hoisted over city streets. You can even drive past the aroma of the world’s best french-fried potato thinking, “this stuff is so unhealthy!” But let’s face it: McDonald’s cannot be frowned upon, especially by black people. The company publicly donates billions of dollars to black education and scholarship funds, job training and entrepreneurship, and is a major employer of African-Americans worldwide.

Said Anderson: “I worked there under current CEO Don Thompson and can attest to their commitment to franchise and supplier diversity.” Close to 40 percent of McDonalds restaurant operators are either women or minorities.

McDonald’s also willingly targets black people’s heritage by earmarking its own budgets for support of the Essence Music Festival in New Orleans, and keeping up the Black365 program.