Source: Barcroft Media / Getty
This year, pride month has been filled with a ton of monumental moments. Hit TV show Pose was renewed for a 3rd season, Indya Moore was the first transgender model to cover Elle Magazine, and lingerie brand Playful Promises celebrated their 15 year anniversary with transgender model Lenya Bloom as the face of their latest campaign.
In an Instagram post she wrote, “So happy to be the face of the @PlayfulPromises 15 anniversary lingerie campaign. A black trans women the face of a lingerie line yes that was checked ✅ off my bucket list and it feels good.”
The brand is not foreign to inclusivity when it comes to their advertisements. They’re known for representing all types of women. Still, using a trans model during pride month is the perfect way to advocate for the LGBTQ community. In a post to the brand’s Instagram account, they wrote, “We’re obsessed with actress, supermodel, dancer and activist @leynabloom and are honoured to have worked with her on this campaign. This is not the first time we have worked with a trans or non-binary model in our imagery and it will not be the last.”
Playful Promises makes it known that they’re completely in love with the model and activist. “In this new campaign we paid homage to the ballroom scene that Leyna holds dear; a safe space that became her home amongst other LGBT＋ youth. Leyna recently became the FIRST trans-actress of colour to star in a Cannes Film Festival premiere with the film Port Authority and we are obsessed with her!” they said.
I am so here for this campaign. Leyna is absolutely beautiful and she is breaking some major barriers in the fashion industry as well as the LGBTQ community. What do you think? Is Lenya slaying Playful Promises latest campaign?
