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Rihanna continues to use her platform to evoke diversity, inclusion, and authenticity. The mega-mogul is making headlines once again; this time for not editing South Sudanese model Aweng Mayen Chuol’s scar on her face on the Fenty Beauty website.
Rihanna has dedicated her brands to promoting real women that hit all ends of the spectrum. Using unedited images of a woman with scar is not only a solid marketing strategy, it shows the beauty in embracing who you are. Because of this ad, women can feel more confident showing off their scars instead of always covering them up and editing them with filters or photoshop. More and more, Rihanna is subtly hosting the conversation of inclusivity and she is determined to keep it going.
In 2018, Choul sat down with Dazed and told them her struggles of growing up with scars. “I don’t know if you’ve seen images of me, but I have a lot of facial scars,” she said. “People tell me I look like a jaguar or that I’m ‘exotic’. Sometimes I just want to shout at everyone: ‘Look at me, I’m not just a scar, I’m a human.’ But I get it, it’s a curiosity. I know I’m different, I know my facial features are different, but to me that’s beauty,” she continued.
Scars or no scars, Choul has a face that is breathtakingly beautiful. Her rich melanin, bright almond-shaped eyes, and full lips makes it impossible for you not to stare. As a model, she’s had her scars edited to fit the brands she’s worked with. How freeing must it be to have your photos unedited, as if to say, you’re perfect the way you are. As captioned in her Instagram post, this was definitely done for “the culture.”
What do you think of the campaign?