5 Blockbuster Hip-Hop Business Deals
Sean “Diddy” Combs
Sean “Diddy” Combs is one of the most astute businessmen in business period. One of his most recent business deals with Ciroc vodka is reason enough. Diddy signed a multi-year deal to develop the Ciroc vodka brand, which is one of Diageo PLC’s premium lines. The deal gives Diddy 50 percent of the profits which could be worth over $100 million depending on the success of the branding campaign.