Twenty years after its launch, Baby Phat is making a comeback and it is will be available sooner than you think. Kimora Lee Simmons announced that the urban women’s collection will be back on the racks this summer.
Back in 2004, Baby Phat was acquired by Kellwood Co. for $140 million in a deal that also included Phat Farm. Baby Phat was founded under the Phat Fashions imprint, which was established by her ex-husband hip-hop mogul Russell Simmons. The former Mrs. Simmons served as the creative director from 2000 to 2010 and later as the president, and now that she has the company back she will be running it with her two daughters, Ming Lee, 19, and Aoki Lee, 16.
The model/designer stressed that importance of the women’s line also being helmed by women.
“It’s very important that you have women on both sides — women as the end user, women as the creator,” the mother of four told Bloomberg. “We need to take more of that responsibility and own it.”
Everyone working behind the scenes will be women.
Her daughters served as inspiration for her to go hunting to get her clothing line back.
“It’s perfect timing for this,” she told WWD. “Over the past several years, we realized the brand resonates with people and lives deep in their souls.”
During its peak popularity, Baby Phat made $1 billion in profit. Outside of the apparel, their fragrances and shoes were also a favorite with women of color. Baby Phat was a staple among the women of the hip-hop world back in the early 2000’s. The brand was able to become a successful extension of Phat Farm and hosted many of their own runway shows.
The 43-year-old said she and her team are working expeditiously to prepare for the re-launch.
“We’re working fast and furiously and have a lot up our sleeves.”