(Entrepreneur) — One important way to make your marketing efforts on social media sites more effective is by automating the posting process. This means that once you post to your blog or to a social network, it can be re-posted automatically to all your other networks and sites. Automation gives you a greater amount of exposure without having to post your content to each social network individually. Some online tools like ping.fm allow you to automate your social networking sites. Others like tubemogul.com enable you to coordinate video postings. These sites can submit a link or post to one or two, or in some cases up to 60 sites that you’re using.