(New York Times) — As an investor, the first thing you need to do is ask, “Why am I investing?”Simon Sinek’s book “Start With Why” reminded me that this question gets skipped over all too often. In the world of investing, people start with the product and related matters:
- What stock or fund am I going to buy today?
- What asset allocation should I use?
- What estate planning strategy should I adopt?
Most of us are trained to think “What” first, because it’s what you hear about all day long. It’s the message you read in some financial publications and see on CNBC. But “What” questions should come after we think about “Why” and understand “How.”
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