(Smart Money) — When Wal-Mart announced last week that it will offer free shipping on thousands of online items this holiday season, consumers looking for deals – and Walmart’s retail competitors – snapped to attention. But the move could change the way people shop online long after New Year’s: You may never have to pay for shipping again. Free shipping has already become one of the most attractive promotions retailers offer. In a holiday survey by consulting group Accenture, 43% of shoppers said free shipping was their primary motivation for shopping online, up from 35% last year. “They’re getting–they perceive–a better deal,” says Chris Donnelly, who works in Accenture’s retail practice division.
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