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(Alternet) — Worth $50 billion in the U.S. alone, with Asia a close second and gaining speed, the $170 billion beauty industry conspires to convince women that our fates depend on our looks which depend on what we spend. In this equation, ugliness — as society sees it — can be remedied like a disease, if you just spend enough. Refuse to buy? Your face and fate are your own fault. But is a MAC Haute & Naughty Lash mascara really worth $18? When industry meets beauty, what does “worth” even mean? Are cosmetics’ ingredients so rare and precious and labor-intensively processed as to merit these prices?

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