Nascar Turns to TV to Boost Minorities

September 1, 2010  |  

(New York Times) — A few clicks on the Web site of Black Entertainment Television leads viewers to a short Nascar tutorial filled with information about popular drivers, racetracks and salaries. It may seem odd to find a sport so closely tied to white Southern men featured on a Web site devoted to African-American entertainment, but it represents Nascar’s latest attempt to build a following for minority drivers it hopes to develop into stars.

Read More…

Trending on MadameNoire

Comment Disclaimer: Comments that contain profane or derogatory language, video links or exceed 200 words will require approval by a moderator before appearing in the comment section. XOXO-MN