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beyoncé and jay-z release intimate photos for otr II

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Jay Z and Beyoncé have once again stopped the world with their love and the buzz that it creates. By now they’re seasoned professionals in spinning their personal lives into big news and leveraging that to make major bank.

Between the two of them, Queen B and Hov have racked up over $1 billion. That’s due in part to their savvy balancing act of keeping the public at bay and letting it in at very strategic times.

For years, Bey and Jay were notoriously private about their relationship (as is their right). We didn’t even get confirmation that they had gotten married until months (if not years) after they actually tied the knot. These days, they’re a bit more open about their lives, but the public  still only knows what The Carters want them to know.

They’re not sharing too much of their private business for no reason. Never forget: The access we’re granted often has a purpose. When Beyoncé and her husband start opening up a little more, just keep your eyes on their social media and Tidal because there is surely big news coming. The couple’s new album, Everything is Love, is just the latest example of getting personal for profit, but, honestly, they’ve been doing this from the start. Check out these receipts.

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