It finally feels like we’ve turned the tide and are on the fast-track to beautiful, sunny summer weather. But that also means its … dum, dum dum … swimsuit season. But before you start getting nervous about finding the perfect beachwear, allow us to help. Whether you’re looking for something sexy, something simple or anything in between, there are plenty of online retailers that can help you find the swimsuit of your dreams.
And while our favorite retailers have a little something, something for everyone, picking out your 2018 swim attire is very much a personal decision. So don’t let the latest trends distract you from finding the perfect swimsuit that will make you feel confident and great this summer. Here are 10 places to star shopping.
Swimsuits For All
One of the most innovative and game-changing brands out there, Swimsuits for All, started back in 2005, but really found its strides later on. After a number of successful smaller marketing and branding initiatives, Swimsuits for All really broke out on the mainstream fashion scene after it featured the gorgeous Ashley Graham as the first plus-sized model in the pages of Sports Illustrated‘s Swimsuit issue. Graham has now become one of the hottest models in the game, the face of Swimsuits for All and a recent collaborator on collections for the brand. Impressive history aside, Swimsuits for All is devoted to providing incredible swimwear options for women of all shapes and sizes at prices that won’t break the bank. Hands down one of our favorite brands.
Now we’ll be the first to say that Beach Bunny isn’t for everyone. These are the kinds of swimsuits that many of us only think that Victoria’s Secret models can pull off. But that’s definitely not true. And if you’re willing to make some bold statements on the sand this summer (and have a little extra money to spend), then we think Beach Bunny is a brand to consider. Its swimsuits are stunning (if not on the revealing side) and incorporate unexpected fabrics like lace, intricate beading and much more. These definitely aren’t meant for long-distance swimming or really much swimming at all, but if you’ve got a pool party to go to or just plan to lay around on the beach looking fly then these are for you!
Another brand that transacts on sexy, Fae Swim is a brand out of Australia that is perfect if you’re looking to show off a little more skin than in your average swimsuit. While Fae Swim doesn’t hang its hat on crazy patterns and unconventional materials, this brand’s hallmark is its sexy silhouettes. One of our favorites (though not sure that we’re bold enough to rock it) is the Lima (pictured above). It feels like something a sexy Bond villain would wear and we’re all about that vibe. And with prices that won’t maim your wallet, Fae Swim is certainly a brand we’ll give extra consideration to this year.
Everything But Water
If you’re looking for something a little more tamed than our last two options, then Everything But Water might be the destination for you. From more conservative one-pieces to cute and flirty bikinis, Everything But Water has a great array of options to suit any lifestyle. And what we love every more about this brand: The fact that pretty much any other beachy, resort attire that you could need (coverups, sundresses, beach-perfect pants and tops, etc.) is all just a click away. We’d be lying if we said that everything was super affordable here (they’ve got some designer brands in the rotation that cost a pretty penny), but there is a nice diversity of prices that make Everything But Water a good place to visit when you embark on your swimsuit and beach attire search this year.
Not always known for its swimsuits, if you’re looking for a department store to nab your next bikini, Nordstrom is a solid choice. For every other category, we love Nordstrom because it’s our safe space department store. It’s a bit more high-end than a Macy’s, but not as intimidating as a Neiman Marcus or even Bloomingdale’s. This comfort becomes vitally important when it comes to finding your next swimsuit. The styles here are diverse and the prices reflect that. Nordstrom will give you access to a number of great brands including L Space (sporty styles with some sex appeal), Trina Turk (feminine and flirty) and Robin Piccone (straight up grown and sophisticated). A great site makes shopping easy and the ability to swing by the store (if want want to try your styles in person) is always a nice benefit.
The unsung hero in the struggle to find this year’s arsenal of swimsuits for lazy days at the beach or fun vacations is without question Target. If you’re looking for affordable options in a range of sizes then Target is definitely a place you should look to. And, not to state the obvious, if speed is king and you’re under the gun to find beach-ready clothes and accessories, then Target is ideal, allowing you to pick up affordable flip flops, a swimsuit, cover up, etc. all in one swoop.
Jade Swim might not be a brand you’re all that familiar with, but trust us that it’s one that you should get acquainted with and quickly. If you’re looking for simple styles and clean lines, then this brand is the one for you. With sexy styles in a multitude of colors, Jade Swim is a great destination to browse sleek swimsuits. Though the drawback here is that their collection might not be as extensive as some of the other brands we’ve mentioned, Jade stands out for having some truly sexy one-pieces that will allow you to impress without showing as much skin as in a two-piece.
Solid and Striped
The name says it all for this wonderful swimsuit brand. Solid and Striped specializes in just that: A huge selection of swimsuits in solid colors and striped patterns. While the concept might seem like it’s one dimensional, trust us that it’s not. A range of styles and a variety of colors make this brand a must-visit in your quest to find the perfect swimsuit. And particularly if you like a little bit of a retro feel in your fashion choices, Solid and Striped perfectly balances nostalgia with modern, clean lines that work on a variety of body types.
You might know ASOS as one of our favorite affordable fashion destinations, but what you might be less aware of is just how great of a swimsuit destination the site is. With many styles hovering around the $75 or less mark, ASOS provides a great option to those looking to amplify their beach wardrobe options without spending boat loads of cash.
This one is for my girls with a little more on top. Often times women who have bigger chests struggle to find swimsuits that are comfortable, stylish and can contain the ladies. Bravissimo is designed to address just these needs with styles that support and look great. There is no reason you have to rock grandma-style swimsuits just to feel like the lady lumps are under control. This brand allows you the confidence to bounce around the beach, worry free and looking fantastic.