She Tried It! EveryHue Beauty Tinted Moisturizer
Even though brands like Make Up For Ever, Cover FX, Urban Decay, and Fenty Beauty have vastly expanded foundation options for women of color, there are still plenty of hues that have been left out of the equation. And that’s even more true when it comes to supplemental beauty products like tinted moisturizers. In an effort to provide more options in terms of coverage and shade, four women got together and created a line of tinted moisturizers for women of color and we decided to put the collection to the test.
EveryHue is a beauty brand created by Gizelle Bryant of Bravo’s Real Housewives of Potomac; professional makeup artist Karlene Damallie; sales and marketing professional Erika Liles; and health care and beauty industry expert Sophia Rabkin. As the name suggests, the idea behind EveryHue is to create wearable shades of products for multiethnic women and the first line from the brand is a set of 12 tinted moisturizers. Aside from the focus on complexion, the dermatologist-tested moisturizers are also formulated with good things like vitamin C to brighten skin, aloe and vitamin E for hydration, and SPF 25 to protect against sun damage.
We tried the line on three editors from our company’s women’s division to see how the tinted moisturizers work on three different skin tones. It took a little trial and error to find our shades, as the packaging doesn’t indicate hue, except for a number between 1-12, with 1 being the darkest and 12 the lightest.
Online, however, there’s a Find Your Hue page that shows women of 12 different skin tones to guide consumers with choosing their shade. There’s also a conversion chart to help you find your hue based on your tinted moisturizer makeup shade from three popular brands: MAC, Laura Mercier, and Bobbi Brown.
HelloBeautiful Staff Writer Keyaira Kelly was the first to give the product a shot and the first thing she said to me was how perfectly the tinted moisturizer matched her skin tone. In fact, she texted me on a Sunday afternoon raving about how much she loved the satin finish and she wore the product the next day so I could see for myself. The natural beauty just added a bit of concealer under her eyes, filled in her brows, and added a coat of mascara to her lashes and she was good to go.
MN Senior Editor Victoria Uwumarogie had a similar reaction when she tried the tinted moisturizer, which she’s worn several times since her first time trying it. As someone who doesn’t like makeup to feel too heavy, Victoria appreciated how lightweight the formula is while still providing good coverage.
Like the other ladies, I was equally impressed with the shade match, coverage, and light formula. I applied the product with a wet blending sponge as well as the Hue Foundation Brush on different occasions. The blending sponge provided the type of sheer coverage I like for casual days or summer afternoons when it’s too hot for a full face.
For my typical day-to-day look, the foundation brush is more my speed because I like medium to full coverage. I also really loved the smooth texture of the bristles as I used it to glide the moisturizer across my face, and the blend was perfectly even.
Even though it’s only spring (and still feels like winter outside), I’ve already deemed this my go-to face product for the summer because of it’s light, buildable finish. And because I tan very easily, I snagged a container of shades 8 and 9 as well to make sure I always have my hue on deck. Shout out to these four women for making this great product for women. #FourWomenForWomen