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After she won second runner up in the Miss Universe pageant last year, Davina Bennett cried, but she now has a reason to smile. The Jamaican beauty is now the face of Shea Moisture’s Jamaican Black Castor Oil line of products.

“I will keep on representing! I am a winner!,” she wrote in excitement on Instagram.

The 22-year-old is the first model to be the face for this campaign.

It’s only right that Bennett represent hair products as she flaunts her ‘fro proudly and ecnourages other black women to do so with her #AfroFriday posts on Instagram. She’s even been influencing her fellow natives to embrace their natural curls.

“Even in Jamaica, the Ministry of Education is lobbying to have natural hair in schools,” she told VIBE. “It’s now a debate amongst the boards to get afro hair in schools. A lot of the schools and workplaces, people are told to pull your hair back because it doesn’t look properly groomed, it doesn’t look professional, it’s not elegant. So now I can say the tables are turning. The tables are turning and a difference is definitely going to be made.”

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