The 8 Commandments for Participating in Online Conversations
(Social Media Today) — In 2000 the Cluetrain Manifesto announced that “Markets wish to talk to companies”. This turned out to be a prophetic statement. Back then they already declared that markets consisted of conversations between people. They want (and can) communicate their opinions to companies. Companies that dispose of the talent to engage in a conversation with their consumers will become this century’s successful marketers.
