(Ad Age) — Three multicultural marketing directors walk into a bar. Sounds like the premise of a decent joke, but it’s actually the trigger for a heated discussion about who really has the right to hold the multicultural marketing director title and why. And technically it was only two MMD’s. The third was an unemployed senior-level marketer, looking for a multicultural marketing position, and getting nowhere fast. I won’t name names. I will only describe the players. The unemployed marketer, was a self-defined Chicano, a Mexican-American from the mid-West, the child of migrant farm workers and physically similar to Cesar Chavez in skin tone and features. Why is this physical characterization important? Bear with me. It is included with specific intent.
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