Ford to End Production of Its Mercury Line

June 3, 2010  |  

(NY Times) — Edsel Ford conceived the Mercury brand in the 1930s as a way to fill the gap between basic Fords and luxury Lincolns. Now, that gap will again go unfilled. Ford Motor announced Wednesday that it would discontinue selling Mercury models this fall, ending a 71-year-old brand that once stood for innovation and speed but that became a “me, too” division.

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