Why The FTC Should Allow The Google-AdMob Merger

May 4, 2010  |  

(paidContent) — The Federal Trade Commission is expected to make a decision as early as this week on whether to allow Google’s $750 million acquisition of AdMob, a source told mocoNews. And, according to All Things D, the two companies expect the FTC to block the acquisition because of antitrust concerns. The reasoning doesn’t seem to have anything to do with what will happen to the mobile ad-serving business as a result of the purchase—rather it’s a way for the government to show its concern for Google’s dominance in search on the web.

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