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( — Rashidah Ali is like your typical successful entrepreneur. Except she’s really humble. Surprisingly so. Like the twist at the end of a movie that was building all the time, but you didn’t see it coming.  Daughter of a nurse and train engineer, the Bronx-born entrepreneur says she wasn’t groomed for business success and nothing in particular sparked her to start.  It was something that simply built over time. “I’ve been this way since I was a child. It was just in me. I wanted to make my own rules,” Rashidah says.

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