(Portfolio.com) — You have to be able to describe your brand in three words, says Daymond John, one of the co-founders of the successful apparel line FUBU and part of the panel of tycoons on ABC’s Shark Tank.
“If it’s BMW, it’s fine, German, engineering,” John says. “If it’s TBS, it’s ‘we know drama.’” When asked to describe Brand Daymond, the 41-year-old simply says “thinker, morality, determination.” The thinker element he attributes to his mom, who encouraged him “to think big and keep an open mind.” The morality aspect he learned the hard way by hanging out with a less-than-savory crowd growing up in New York City. And determination is one that others use to describe him.
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