(AdAge.com) — TV viewers by now are accustomed to seeing product placement in their favorite shows. But how will they react upon seeing “program placement” in their commercials?
On John King’s new early-evening news show on CNN, every commercial runs with a small window at the bottom of the screen offering a live view of the show’s set. That’s right — the show, “John King, USA,” in a sense continues into the commercials, with viewers able to see activity between producers and talent as well as a broader graphic offering news and tidbits from around the nation.
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