Blogging Into a Career

Name: Kitty Bradshaw (not inclined to give her real name)

Blog: Kitty Bradshaw

Plans for the Future: “My blog will be pulling in six figures in about a year and at that time I’ll quit my day job, shut down the blog and focus on the next level of my career.”

Kitty Bradshaw’s blog chronicles her experiences as a California girl navigating her new life in New York City.  Her hodgepodge of movie reviews, fashion show rundowns and pop culture commentary don’t always garner comments, but they do attract hits.

According to Bradshaw, her site has 15,000-20,000 hits every month. That was enough to grab the attention of clothing giant, The Gap.  Bradshaw is a “brand ambassador” for the retailer, one of 50 around the country. The company is the main sponsor for her site and they sponsored the swanky one-year anniversary party for her site in 2009.

The party included gift bags stuffed with shoes, blue jeans (Gap of course), beauty products and other items provided by a bevy of sponsors.  “Sponsors approach me because I get my brand out there.  I stay pro-active by going to blogging and technology conventions, reading up on the newest trends in marketing and just generally knowing my business. I was just reading about people who get paid for tweets. I’m definitely going to look into that,” said Bradshaw who invested $4,000 into her logo.  “I know I spent more than most people would for something like that, but I wanted to own my logo. My blog is a platform for me to expand into other things, so I take it very seriously. I spend about 12 hours a day doing things related to nurturing and expanding my brand.” Bradshaw won’t specify her exact post-blogging career goals, but she says it will be media related.

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