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(New York Times) — One day last year, many people in trouble with mortgages got e-mail messages announcing that Sal Pane Jr., acclaimed expert on their exact problems, would be appearing on the “CBS Evening News.”  So acclaimed was Sal Pane Jr. — by none other than Sal Pane Jr. and the people working to market his company — that he had already been summoned to speak in front of thecameras of WABC and WNBC about how people could fix distressed mortgages. He gave quotes to newspapers, wire services andfinancial blogs.

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