(BrandWeek) FUBU, a clothing brand that hasn’t been widely available in the U.S. for the better part of a decade, is back with a new name and viral campaign riffing on Apple’s “I’m a Mac” ads.
Now known as FB Legacy, the brand has loaded the videos on its Web site. The digital-only effort spotlights the new brand identity and clothing collection as “sportswear for the modern man that will compliment any wardrobe,” said FUBU founder Daymond John.
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