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CoverGirl (CG) has slowly been building anticipation for its latest campaign by rolling out the newest CoverGirls on a weekly basis. Though we knew Issa Rae, Massy Arias, and Ayesha Curry would all be featured in a new commercial for the brand, we had no idea how it would all come together until today when the cosmetics giant debuted “I Am What I Make Up.”

The 1:40 ad features the aforementioned beauties along with CG brand staple Katy Perry, motorcycle racer Shelina Moreda, and 69-year-old model Maye Musk in their natural, professional habitats, doing what they do best and personifying their own brand of beauty.

Check out the new CoverGirl commercial below and tell us what you think.

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