I Am Sasha Fierce…And Beyonce: Celebrity Alter Egos

Mariah Carey

When we first noticed Mariah Carey she was the quiet and timid wife of music exec Tommy Mottola who had a set of pipes on her. Mariah became one of the best-selling singers right out of the gate but she suffered a serious slump in her career following a tanking movie and album. In 2005, Carey released her “The Emancipation of Mimi” album which helped her return to prominence. Mariah talked about the album saying, “Mimi is a very personal nickname only used by those closest to me… just one of those little things that I’ve kept for myself in an attempt to have some delineation between a public persona and a private life. “I am letting my guard down and inviting my fans to be that much closer to me… I’ve grown into a person and artist who no longer feels imprisoned by my insecurities or compelled to try and live up to someone else’s vision of ‘Mariah Carey.’”