I Am Sasha Fierce…And Beyonce: Celebrity Alter Egos

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Musiq Soulchild

When he first emerged on the music scene, Musiq Soulchild was the quiet, smooth-talking neo-soul artist from Philly who melted hearts. His first two albums went platinum but since then, the “Halfcrazy” singer has seen his popularity wane. Intent on rebranding himself, a few years ago he announced the emergence of his new alter ego Purple who “is a folk/soul singer songwriter, something like a cross between Bob Marley and Sade, who sings about peace and love!!!” He also expressed his wish to one day tour the world as Purple.

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