Whether you hate her or love her, it’s quite difficult to deny that Nicki Minaj is doing the doggone thang. In addition to her lucrative musical career, the Baisley, Queens rapper has her hand in several different pots. The Barbz can’t get enough of her Pink Friday fragrance line, not to mention her recent partnership with Beatz By Dre for the limited edition Pink Pill portable bluetooth speakers. The “High School” rapper has also been trying her hand in the acting arena, she recently snagged a role alongside Cameron Diaz in upcoming film, The Other Woman. To top it all off, Mona Scott-Young’s Myx Fusions Moscato company recently named her as a partial owner and spokesperson for the brand!
“I am so excited to team with the Myx brand. I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry,” Nicki said in a press release.
Co-owner and Chief Marketing Officer of the fruit-infused wine brand, Mona Scott-Young, also expressed her excitement and welcomed Nicki aboard.
“The collaboration between Nicki Minaj and Myx Fusions is a game changer. Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned,” Mona said.
Myx Fusions CEO, Peter Reaske, adds that adding Nicki to the team could only make a great thing even better.
“Myx is a great new innovation in a category that is exploding. Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato. Myx appeals to a broad base of wine-drinking and non-wine drinking consumers. We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”