How Question Sites Could Become Big Business

August 6, 2010  |  

(Businessweek) — If you’ve ever thought to yourself, “Why is Angelina Jolie famous if all of her movies are just O.K.?” you’re in luck: Forty-two people have weighed in with an answer at Fluther.com. Fluther is one of a dozen or so sites that have sprung up in the past two years aiming to tap the wisdom of crowds and supply human answers to questions search engines don’t handle well. Such “social search” accounts for about 4 percent of the total search market, according to Matt Booth, an Internet analyst with market research firm Kelsey Group. And it’s growing fast. “It’s going to be worth a ton of money in the long run,” Booth says.

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