Source: Courtesy of Nike / Courtesy of Nike
Remember when you had to watch the Super Bowl just to see the actual Super Bowl commercials? Not anymore.
Being that brands are paying millions for their spots during the Big Game, many have said “later” for any anticipation and have been touting their commercials before players have even stepped on the field for practice.
The spots have plenty of range, too. For example, you have Meg Ryan and Billie Crystal reuniting to make magic based on a movie that dropped 35 years ago, and then you have Lil Wayne basically announcing his new album via a commercial for lotion. One throughline we do appreciate when done well, is the use of Hip-Hop music (see Pfizer with LL Cool J and Michelob Ultra with Rick Ross).
Here are all the best Super Bowl 25 commercials. And some “meh,” too—for archival purposes.
Source: Cetaphil / Cetaphil
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1. Nike – So Win.
Remember when Nike commercials always pushed the needle and got you hyped? Done. With a heavy dose of empowerment.
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