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Rihanna Attends Savage X Fenty London Pop Up Shop

Source: David M. Benett / Getty

Rihanna is leading us into August with a new lingerie collection from Savage x Fenty. The musician, model, entrepreneur and overall mogul announced the new collection via Instagram and we are exited.

She posted a photo of herself on a bed looking sultry and seductive while wearing a abstract floral set. She was rocking dark red hair and looked absolutely gorgeous. The backdrop is a series of paisley and floral prints and she’s sitting on a simple bed. What a stunning backdrop!

She then dropped another sexy portrait shot wearing another part of the collection. Our favorite Bajan bad gal was wearing a lavender leopard lace set that we are wild for! She captioned the image, “Lavender leopard lace. GET >>clap<< INTO >>clap<< IT. All new @savagexfenty hits at Midnight EST 8/1 tonight!”

The campaign was shot by Dennis Leupold who has worked with Rihanna on many occasions. I love how she keeps her team close and works with them on all her various projects.

If you’re looking for a sale, you should head to the site now. They are doing a “Christmas in July” promo where you can get 50% off sitewide for current collections! Rihanna for president.

Also, if you haven’t, you can sign up for Xtra Vip Membership. Perks include up to 25% on every full-priced style and the opportunity to shop the site for a $49.95 “credit” (which is the monthly bill).

You can head to at midnight for the release or head there now to shop sale items.

Will you be buying the new collection?

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