Source: Justin Robinson / N.I.A.R.A. x Lovengood Lips
We all know the financial hurdles that exist for Historically Black Colleges and Universities across our nation, which is why a group of AKAs took matters into their own hands and came up with a creative way to give back to their alma mater and live up to the principles of their sorority.
Earlier this year, 58 Nandi Inspired AKAtects Reclaiming Ascendancy, a group of women also known as N.I.A.R.A., partnered with Lovengood Lips, a vegan, cruelty-free lipstick brand for a good cause. April 19 marked the 10-year anniversary of the women joining the Beta Alpha
Chapter of Alpha Kappa Alpha Sorority, inc. on the campus of Florida A&M University (FAMU). So to commemorate that day, the ladies released their first lipstick from Lovengood Lips and it immediately sold out — twice.
Source: Justin Robinson / N.I.A.R.A. x Lovengood Lips
Lovengood Lips isn’t just a creative entrepreneurial venture, in fact it’s a solely philanthropic effort. All profits from the sales of its $12 hot pink ultra-matte lipstick will be donated to FAMU to “fuel campus beautification, scholarship and FAMU women.” The alumni are even extending their efforts beyond their college campus to demonstrate “The Beauty of Sisterhood,” organizing service projects funded by Lovengood Lips into three pillars. In addition to giving back to FAMU, the ladies volunteered overseas with a local orphanage that provides services to youth who have been separated from their biological families. N.I.A.R.A is also reviving The Sister Soldier Project, a community service effort they began in the Spring of 2009, which provides feminine products, non-perishable goods, and other essentials to active duty women in the military.
Source: Justin Robinson / N.I.A.R.A. x Lovengood Lips
“’The Beauty of Sisterhood’ is our unity, love, resilience, perseverance and strength,” the group’s website states. “It’s a symbol of a powerful and unbreakable bond that promotes excellence and togetherness. We are a true mirror reflection of one another with ten years of sisterliness down and a lifetime to go. N.I.A.R.A. is for us and by us.”
Check out the campaign video below and click here to give back and purchase your own lippie on National Lipstick Day. Spread the word on social media using the hashtag #NIARAXLOVENGOODLIPS.
