WNBA Player Launches Fashionable Shoe Line for Size 10.5 and Over - Page 2
For Takera Shoes, Jones says she wanted her line to be the whole package and satisfy everything that she felt was missing from shoe brands that catered to a woman with a larger foot size. “I wanted them to be top of the line shoes, made with the best materials and I want them to be comfortable,” Jones says enthusiastically. “I wanted different styles and to be able to have fun with their shoes and I think that’s what Takera Shoes has turned out to be.”
The collection will include heels for launch with plans for a full line of footwear — flats, boots, booties and athletic shoes — come Fall 2011. “We’ll have something for everybody,” Jones says. The shoes range from $185-$240.
Besides being stylish, comfort was key in developing the shoes which Jones says feature a special technology they call Angel Tech where there are special cushions at the ball of the foot and heel for extra comfort.
Jones says having a business degree made her that more prepared for all the decisions that have to be made for Takera Shoes, but the company is also about a labor of love. “I’ve been searching for another thing to get involved in besides basketball, and the best option was to start my own business.”