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(Reuters) — This year, Dan Pritchett wanted to turn the tables on how businesses traditionally offer discounts. Instead of choosing which products to mark down, Pritchett asked his customers to tell him the items they preferred to see on sale.  “I wanted to find a way to create the buzz and excitement of Black Friday shopping frenzy, while also not offending customers who will see a big discounted price list that they missed out on after the sale is over,” says Pritchett, vice president of marketing at Logos, a Bellingham, Wash.-based online bible-study resource retailer.

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